5 reasons why I have kept my blog for the last 19 years
This post is sponsored by WordPress.com
About ten years ago, I started seeing a very interesting shift in the online world: more and more people were abandoning their blogs and websites and moving entirely to social media platforms.
And I understand why it was a popular choice! Sponsorship dollars moved quickly to social media, and social media engagement was quick and relatively easy to achieve.
But I didn’t do the same. Instead, I doubled my blog, moved it to WordPress, and continued to grow it while also focusing on growing my social media presence.
And now, ten years later, I’m so happy I made that choice and hear more and more from other creators that they wish they had kept their own sites or that they are now going back and building a blog.
Here are five reasons why I’m so glad I never left my blog
- I own my own blog (and don’t own my own social media platforms). It’s a risky choice to build your entire business on a platform you don’t own and have no control over. I’ve seen too many of my creator friends shut down their social media accounts with little to no chance of recovery. I love that I own this little piece of the internet and don’t worry about it shutting down without warning.
- Blog content lives forever and is so easy to reference. It is HARD to find old posts on social media platforms and are usually only a few weeks old (and often just a few hours!). My blog posts, on the other hand, are easily accessible and easy to share year after year. I have blog posts that have been popular for more than a decade and continue to serve the daily reading community long after I published them. From travel guides to reading tables to book lists, all of this content is easily accessible at any time.
- No algorithms! On social media platforms, the algorithm reigns supreme and determines who sees your content. I love that my blog is not controlled by an algorithm but by me!
- I can earn money with my content. On Instagram, I have to do business with brands or use affiliate links to make money, but with a website it’s easy enough to add ads in the sidebar so you earn money with every page view without having to find brands to pay you for whatever content you want to make money on. My blog ad revenue is the easiest money I make!
- You can update or edit old content at any time. What if you post a video on social media with a typo in the overlay or suddenly realize there was a pair of underwear in the background? Sin! Your options are Delete or Live with it. My blog posts, however, can be edited at any time. I can add new books to an old book list to keep it updated, or I can fix typos or add new photos whenever I want. I love the flexibility of my blog!
I’ve been using WordPress to run Everyday Reading for more than a decade and it has been the best choice – easy to use and affordable!
As the online world changed (and changed again and again), WordPress continued to grow with me, providing me with a safe and stable place to build and grow my little corner of the Internet. I still post on Everyday Reading 6 days a week sharing everything from my weekly menu to book deals to my annual summer reading guide and reading charts.
If you’re thinking about starting a blog or resurrecting an old site, I highly recommend WordPress.com! It’s perfect if you’re just starting out and can continue to grow and support your business as it grows.
And if you have any questions about the blog, I’m more than happy to answer them – it’s one of my favorite topics!
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
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This post is sponsored by WordPress.com About ten years ago, I started seeing a very interesting shift in the online world: more and more people were abandoning their blogs and websites and moving entirely to social media platforms. And I understand why it was a popular choice! Sponsorship dollars moved quickly to social media, and…