Tag: marketing
Sports marketing: the advantages of online learning
The world of sports marketing is in constant evolution and the professionals in the sector must constantly adapt to new trends and technologies. One of the most effective ways to stay updated and improve is to follow online training. This learning method offers without rival flexibility, allowing students to combine their studies with their professional…
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Sport, conviviality and marketing: when the restaurant bar becomes a key player in sports experience
For several years, there has been a profound transformation in the way sport is practiced and perceived. Sports rooms are no longer happy to offer group equipment or lessons; They become true places of life where physical performances, well -being and conviviality meet. In Nantes, the concept developed by Vertical’Art illustrates this trend by combining…
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The evolution of sports marketing in the data era: towards a measurable performance
Sports marketing is in full transformation. Previously focused on the visibility of the brand by the traditional sponsorship or advertising of the stadium, it is now based on a data data strategy, which makes the fan an active and busy customer and each campaign a measurable leverage. This transfer is part of a context in…
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Padel: a sport on the rise and its impact on sports marketing
In recent years, the Padel has established itself as an essential discipline in the world of sport. At the intersection of tennis and squash, this friendly, spectacular and accessible sport seduces both practitioners and brands. Its dazzling boom represents a golden opportunity for sports marketing players, in particular in the sector of equipment and communication…
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